L’agenzia di stampa Associated press rivede le sue linee guida per i giornalisti nei social media. Ricorda che:

“Employees must identify themselves as being from AP if they are using their accounts for work in any way”

Un paragrafo a parte è dedicato ai retweet

“Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying”.

Ancora: evitare di diventare “amici” nei social network di candidati politici

“However, friending and “liking” political candidates or causes may create a perception among people unfamiliar with the protocol of social networks that AP staffers are advocates. Therefore, staffers should avoid friending and liking unless they have a true reporting reason for it. If we do friend or “like,” we should avoid interacting with newsmakers on their public pages – for instance, commenting on their posts”.

Non pubblicare nulla nei social mendia che non sia stato prima pubblicato dall’agenzia

“Staffers should link to content that has been published on an AP or subscriber platform, rather than directly uploading or copying and pasting the material”.

Per verificare le fonti sui social media fare una telefonata…

“It can be difficult to verify the identity of sources found on social networks. Sources discovered there should be vetted in the same way as a source found by any other means. If a source you encounter on a social network claims to be an official from a company, organization or government agency, call the place of business to confirm the identity, just as you would if a source called on the phone”.

…oppure con un messaggio diretto:

“You must never simply lift quotes, photos or video from social networking sites and attribute them to the name on the profile or feed where you found the material. Most social media sites offer a way to send a message to a user; use this to establish direct contact, over email or by phone, so you can explain what you’re working on and get more detailed information about the source”.

Ma attenzione:

“Email and direct Facebook and Twitter messages may feel like private communications, but may easily find their way to blogs and political pressure groups, attorneys and others. In the case of a story or image that stirs significant controversy, the editor is likely the best person to reply, rather than the person who created the content”.

Con twitter ricordare che anche dopo aver cancellato un messaggio potrebbe restare pubblico altrove

“Twitter.com allows us to delete tweets we’ve sent. Deletion, however, removes the tweet only from Twitter.com and perhaps some other Twitter clients. Tweets of ours that have been retweeted or reposted elsewhere will still remain publicly visible. If you believe a tweet should be deleted, contact a Nerve Center manager to discuss the situation”.

Il documento. Via Giulia Belardelli.


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